Posted in News
Samworth Brothers has acquired SCI-MX Nutrition, owners of SCI-MX, the number 2 sports nutrition brand in the UK and the fastest growing sports nutrition brand in the grocery sector.*The SCI-MX brand includes a wide range of powder, capsule and convenience sports nutrition products, with SCI-MX PRO2GO Flapjack, the UK’s number 1 sports nutrition protein bar.
Samworth Brothers Group Chief Executive Lindsey Pownall said; “This is an exciting development for Samworth Brothers, leading us into a new and high growth sector. SCI-MX will be supported by the Group’s strong retailer relationships and our proven ability to grow brands. It also builds on Samworth Brothers’ existing involvement in the sports and healthy living area with our malt loaf brand Soreen, our Group sponsorship of the Olympic and World Champion triathletes, Alistair and Jonny Brownlee and the Samworth Brothers Charity Challenge platform.”
SCI-MX Managing Director Trayl Wallace said; “Our vision at SCI-MX is to become a household name for healthy, high protein, convenient snacking. The sports nutrition market has evolved significantly in recent years, moving from the niche end of exercise, to becoming synonymous with a healthy lifestyle, thus presenting a huge value gap for future growth. The UK is now the world’s second biggest market for sports nutrition, after the USA, where total sales are valued at $2.9bn per annum so we see a massive potential for growth here. One major growth area is convenience and SCI-MX holds a very strong position within the convenience sector with products such as market leader SCI-MX PRO 2GO Flapjack.” The current SCI-MX senior management team will remain with the business.
Source – Nielsen, 52WE, 20.06.15