Soreen launches Active Families, Happy Families

New partnership campaign with the Youth Sport Trust

Posted in Community

 

Soreen has launched Active Families, Happy Families; a new partnership campaign with independent charity Youth Sport Trust. Soreen and the Youth Sport Trust are aiming to inspire thousands of families to spend more time being active and having fun together, whilst also promoting the links between activity and health.
 
Beth Brown, Marketing Director at Soreen said:  “Our new campaign is about inspiring families to have fun, whatever their age, through active play. We’re hoping that the activity packs which families can download for free will help children reach the government guideline of being active for at least 60 minutes each day.The packs will provide families with a wide range of ideas for fun, low or no-cost, physical activities they can do together at home or on days out. Activities will be published continually over the next nine months, coinciding with national celebration days and major sporting events such as the Rugby World Cup”
 
The partnership is being promoted on Soreen packaging in stores now. Details will be sent to around 15,000 schools in the UK to encourage families to take part. The school with the highest number of participants will be awarded a traverse climbing wall for their school. Alex Danson, Olympic-medal winning England Hockey player and European champion is supporting the campaign, which provides a series of free downloadable activity cards for families to do together.  More information can be found at www.soreensquidgyfun.com
Soreen launches Active Families, Happy Families

The Youth Sport Trust is a national charity that is building a brighter future for young people through PE and sport. Through 20 years of experience they have developed a unique way of maximising the power of sport to grow young people, schools and communities through the development of qualities including creativity, aspiration, resilience and empathy.