It’s gold for Soreen at this year’s Master of Marketing Awards

Congratulations to Soreen in winning “Best Promotional and Shopper marketing” campaign

Posted in News

Soreen has won the award for “Best Promotional and Shopper marketing campaign” at this year’s Master of Marketing Awards. The campaign created by the UK’s favourite malt loaf gave consumers the chance to “Meet the Minions” at the Universal Studios USA, plus offered runners up prizes of private screenings of the ‘Minions’ film, last summer’s huge animated blockbuster.  

The awards, organised by the Festival of Marketing, celebrate and reward ‘true mastery in marketing’ and seek to honour campaigns which combine creativity and innovation with effectiveness to set new standards for the industry.  Judged by a panel of 26 marketing industry thought leaders, the campaign was shortlisted against four equally great campaigns from the likes of McCain and Cono Sur but there could only be one winner on the night!

Congratulations again to Soreen! 
It’s gold for Soreen at this year’s Master of Marketing Awards