New initiative brings suppliers closer together to help reduce food waste

Samworth Brothers and Branston team up to handle even the “wonkiest” of potatoes!

Posted in News

Potatoes come in all shapes and sizes, but what happens to those “visually imperfect, but entirely edible potatoes” that are difficult to peel?

Well, our potato supplier Branston recently opened a new £5 million prepared factory extension. The expansion includes the introduction of two new batch peeling lines, making it one of the largest peeling and processing facilities in the UK.  

Sophie Wilkins, Sales Director said “It made sense for us to try and work together so that we could actually utilise the crop that isn’t good enough to go into the produce area. They don’t need to be beautiful for us to peel them and make into mash.
New initiative brings suppliers closer together to help reduce food waste
“It’s also important for customers to know that their cottage pie, for example, is always going to be the same price and you can only achieve that when you’ve got consistency of supply, quality, and price. By buying the whole crop is really important as it gives us the stability of price in the market place.

Click here to hear more about this food waste initiative.