SCI-MX Nutrition joins forces on ‘Survival of the Fittest’

Four events in Men’s Health sponsorship

Posted in News

SCI-MX Nutrition has joined forces with Men’s Health magazine as the headline sponsor to support the 10km urban obstacle challenge Survival of the Fittest. The events kicked off in London in July, with three more events in September and October including Cardiff (24th September), Nottingham (7th October) and finishing in Manchester on 28th October.

Not one to shy away from a challenge, the SCI-MX team of athletes will also be getting stuck in to the events and taking on the course along with 12,000 courageous individuals from all walks of life wanting to put themselves through their paces.

The event will be supported with sampling of the Caramel Crisp Bar, winner of Men’s Health Dirtiest Clean Treat award.  
Men’s Health Survival of the Fittest is in its 10th year and continues to grow, following the trend of people taking the fitness challenge out of the gym. “Being active has shifted from how much iron you can lift in the gym to be focused towards overall health”, said Max Dawson, SCI-MX Senior Brand Manager, “This makes Men’s Health Survival of the Fittest a perfect partner for us as we have developed our products and communications to support the everyday athlete looking for improved nutrition to be at their best.”
SCI-MX Nutrition joins forces on ‘Survival of the Fittest’