The Prince’s Countryside Fund

In 2013 Samworth Brothers became a Patron of the Prince’s Trust, a well-known national charity which aims to help and inspire young people.

Its focus is to give young people the practical and financial support they need to stabilise their lives. 

The charity works with Patrons such as Samworth Brothers to help develop key skills, confidence and motivation, enabling young people to move into work, education or training.

Businesses across the Group are getting involved with the charity, offering practical support and sharing their knowledge with young people.  For example, in Leicester volunteers from Walker & Son, Walkers Deli and Sausage Co and Blueberry Foods have helped run CV preparation and interview skills workshops.
Samworth Brothers also provided catering for over 4,000 cyclists in the Palace to Palace charity cycle race which takes place every October to raise funds for the Trust.

Prince’s Countryside Fund

The Group has had a long-term relationship with this fund set up by HRH Prince Charles to support and build thriving rural communities, such as those in Cornwall.

Ginsters in particular has donated over £100,000 to the fund and has taken a hands-on role getting involved in initiatives to help the local Cornish economy and community.
Mark Duddridge, Managing Director of Ginsters and Group Executive Board Director is a South West ambassador and has been instrumental in driving and supporting the ‘Nurturing Excellence’ programme, which through Duchy College based in Cornwall, helps young people into farming and food manufacturing careers.   Mark was recently thanked for his leadership and support at an event at Clarence House in London hosted by the Prince.
Prince's Countryside Fund