Our News

Keep up to date with the latest news from around the Samworth Brothers group.

24/05/2019 Community

Charity Challenge looks to break through the £2million mark

Teams in training with a £300,000 target for 2019 event Teams from every part of Samworth Brothers are training hard for the 2019 Samworth Brothers Charity Challenge which starts next weekend with a £300,000 fundraising target.  The triathlon style challenge has already raised more than £1. 9 million for charity over six previous events and […]

Dickinson & Morris
09/05/2019 News

The Iconic Characters behind Dickinson & Morris

As the award winning Dickinson & Morris Authentic Melton Mowbray Pork Pies undergo a significant relaunch, we explore the main characters behind the iconic brand’s name and history. Our Story Starts with this Amazing Woman…  Mary Dickinson (1768 to 1841) Considered the originator of the hand raised Melton Mowbray pork pie, Mary is credited with […]

Food to Go Business
03/05/2019 News

Samworth Brothers Launches New Food-To-Go Business ‘Fresh Food For Now Company’

The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater for the on-the-go consumer.

Melton Mowbray Pork pie
02/05/2019 News

NEW Dickinson & Morris Authentic Melton Mowbray Pork pie

They are not only the perfect pork pie, but a brand steeped in history & heritage. We are pleased to announce the relaunch of our award winning Dickinson & Morris Authentic Melton Mowbray Pork Pies. The relaunch of this iconic Samworth Brothers pork pie brand is the biggest in over 10 years.

Pies on Tray
03/04/2019 News

Gold success at British Pie Awards

There were Gold awards and other success for a number of Samworth Brothers brands at the recent British Pie Awards.  

29/03/2019

Ginsters revved up for British Touring Car Championship challenge

Ginsters has joined the British Touring Car Championship grid as the new title partner to Team Toyota GB. To celebrate its 50th anniversary year of baking, Ginsters is embarking upon a landmark tour of the UK, aiming – with the support of the freshly renamed Team Toyota GB with Ginsters –to showcase its range of […]

11/03/2019 News

New look range for PRO 2GO

PRO 2GO from SCI-MX has launched new brand packaging and new product variants aimed at health-conscious consumers looking for everyday snacking solutions. The exciting launches are being supported by a heavy weight 360 media plan highlighting how the new PRO 2GO range not only meets the different snacking occasions of today consumers but importantly delivers […]

07/03/2019 News

Samworth Brothers apprentices celebrate National Apprenticeship Week

Apprentices from Samworth Brothers businesses in Leicestershire came together this week for a National Apprenticeship Week celebration.  Samworth Brothers currently has more than 110 individuals involved in Group wide apprenticeship programmes, as well as many other apprentices in business specific apprentice programmes across the Group’s sites in Leicestershire. The event took place at Bradgate Bakery […]

28/02/2019 News

Celebrating Cornish Pasty Week

It’s Cornish Pasty Week! It’s been a busy week for Cornish Pasty producers and Ginsters has been highlighting its new Handcrafted range. Developed by Ginsters’ development chefs in collaboration with award-winning Cornish head chef Chris Eden, there are two pasties in the range which launches in May: The Cornish Handcrafted Cornish Pasty and the Cornish Handcrafted Chicken, Chorizo and Cornish […]

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