Soreen launches Breakfast Bakes

Soreen is expanding its product range within the breakfast category


Posted in News

Soreen is expanding its product range within the breakfast category with the launch of Breakfast Bakes, its first on the go breakfast product. Breakfast Bakes come in three enticing flavours: apple and cinnamon, original malt and fruity five, all with a wholegrain oat topping and available in multi packs of five. Unlike other on the go breakfast products on the market, Breakfast Bakes have a uniquely squidgy, soft texture and because they are freshly baked, will be sited in the bakery aisle alongside the traditional Soreen products.  

Paul Tripp, UK Managing Director for Soreen said; “This is the first on the go breakfast product from Soreen and it continues our investment in a long line of new product development to help meet consumer needs whilst on the go including pre-buttered snack packs and Lunchbox Loaves. 
Soreen launches Breakfast Bakes
With the introduction of Breakfast Bakes, we want to redefine the typically dry eating experience of breakfast bars with a product that has the unique Soreen texture that our customers enjoy.” Soreen’s value sales have risen by 15.1% and volume sales by 9.4% over the past year. Penetration has increased from 22% in 2011 to 31.9% at May 2015* as the brand has added new products to its core lines and invested in above the line advertising.
*Mintel Breakfast Eating Habits UK report, April 2014