Plastic-free packaging for new Honest Crust brand 


Posted in News

Honest Crust, the new food-to-go brand from Samworth Brothers, is featuring an innovative and new plastic-free sandwich packaging.  Pack Positive®, from Coveris, replaces traditional plastics with Natureflex cellulose film derived from FSC/PEFC* sources to deliver a 100% sustainably sourced, renewable pack format.

Plastic-free skillets provide like-for-like presentation, protection and shelf-life benefits as those manufactured using traditional plastics. Coveris’ plastic-free, cellulose sandwich packaging is compatible with its scientifically developed Freshlife® technology which maintains shelf-life and freshness for longer, helping to reduce food waste.

Alastair Johns, Brand Development Manager at Samworth Brothers said, “We’re delighted to be first to market with this plastic-free sandwich packaging and have already received lots of positive comments from our customers and consumers. A key pillar within the Honest Crust brand is to ensure we’re always conscious of the environment in which we operate and packaging is very much a key focus area for us.”

*FSC – Forest Stewardship Council

*PEFC – Programme for the Endorsement of Forest Certification