Ginsters has joined the British Touring Car Championship grid as the new title partner to Team Toyota GB. To celebrate its 50th anniversary year of baking, Ginsters is embarking upon a landmark tour of the UK, aiming – with the support of the freshly renamed Team Toyota GB with Ginsters –to showcase its range of high-quality, baked pasties served hot to teams and fans.
The 2019 BTCC season will begin at Brands Hatch’s Indy Circuit in Kent on 6/7 April, with all of the high-speed, high-octane, wheel-to-wheel action broadcast live and in high-definition on ITV4. Cheshire-based Speedworks – reigning two-time Independent Teams’ title-winner – is the operating force behind Team Toyota GB’s first official BTCC Manufacturer entry, with driver Tom Ingram, in more than two decades.
Kieran Hemsworth, Managing Director, Ginsters, said:
“We’re delighted to be bringing a Taste of Cornwall to BTCC fans. We pride ourselves on our authenticity, and therefore it was essential that we partner with a team that shares our core values. In Tom Ingram and Speedworks, we have found our home. They are down-to-earth, honest, committed to their craft and determined to be the best they can be. Partnering one family business with another is such a natural fit.
“The expertise and dedication that the Toyota team has built into designing the new Corolla with Tom and Speedworks – using the height of technology and engineering – perfectly aligns with the skills we employ in crafting distinctive recipes to then bring to the nation on such a large scale.