Ginsters TV campaign celebrates its Cornish roots


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Ginsters is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign.

Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty. A shorter edition of the ad also features the much-loved Ginsters Vegan Moroccan Vegetable Pasty and Ginsters Frozen Cornish Pasties.

The campaign will roll out across TV channels, including the ITV network, Channel 5 and Sky,from 1st October.

Kieran Hemsworth, Ginsters’ Managing Director, comments: “It’s exciting to be back on TV screens for the first time in over five years so we wanted to return with a big impact. Cornwall is our heritage, our inspiration; the advert is a celebration of that inextricable link and evokes the joy of biting into a freshly baked Ginsters Cornish Pasty whether you’re coming in from the surf with wet hair and salty skin or at home enjoying a working lunch. As we continue to support the Cornish economy and local communities during these challenging times, we hope the ad campaign will deliver positive exposure for Cornwall and showcase the quality for which we are so proud.”