27/09/2021
Posted in News
Building on the brand’s success in meat-free innovation, Ginsters is launching of a new range of Plant-Based Pasties inspired by global flavours. Each contemporary recipe has been crafted with 50 years of baking expertise for a convenient mealtime fix that fits with today’s adventurous consumer.
NEW: Ginsters Bombay Potato & Spinach Pasty (180g) is an aromatic blend of bold and vibrant Bombay Potato and spinach in a spicy chilli sauce with tomato, onion, and garlic, wrapped in a light melt-in-your-mouth puff pastry. Available from 27th September at Co-op, 18th October at Asda and 6th November at Tesco.
NEW: Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty (180g) is a spicy taste sensation of sweet potato, chickpeas, red peppers, and onion in a Cajun style tomato sauce, wrapped in a light melt-in-your-mouth puff pastry. Available at Asda from 18th October.
The brand’s existing Moroccan Vegetable Pasty (180g) will also receive a packaging refresh this September to complete the range. This award-winning pasty blends butternut squash, chickpeas, apricot, dates and red piquante pepper in a rich red harissa and Moroccan chermoula sauce, wrapped in a puff pastry.
Commenting on the launch Sam Mitchell, Ginsters Managing Director, said: “Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences. As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds. We are confident that our new vegan pasty range will meet the shoppers’ need for a delicious meat-free meal to perk up their busy working days, with a more adventurous flavour profile, and all the credibility of a well-established brand.”