Posted in News
Creative, adventurous & vibrant, The Flavourists is launching the next generation of meal kit innovation, inspired entirely by your senses.
We are very proud to share launch of The Flavourists: the new plant-based brand from Samworth Brothers
Now available in Waitrose, The Flavourists is a range of gorgeous semi-scratch kits & ingredients created to help foodies get creative with plant-based cooking.
After an in-depth research process with consumers looking to eat more plants, our team discovered that the foodies amongst them don’t see any brands that they feel speak to them in the plant-based aisle & are after more than just a plant-based burger or sausage, so The Flavourists was born!
The range has been launched out of Samworth Brothers’ Revolution Kitchen site, created with the best proteins, vibrant vegetables, and succulent sauces for those looking for more at dinner time. Two ranges have been launched: quick and easy Sizzle & Stir range ad for when you have a little more time on your hands, the Sizzle Kit range helps you cook up a gorgeous dinner in just 3 simple steps in under 15 minutes.
The Flavourists Sizzle & Stir range: Sticky Teriyaki style and Herby Green Pesto
The speedy ones: Real veggies and succulent textures all combined with your favourite sauces to whip up a meal for two in minutes. Just add rice, noodles, or pasta.
The Flavourists Sizzle Kits: Creamy Makhani Style Curry, Yellow Thai Style Curry and Plum & Hoisin Stir Fry
The fancy ones: Semi-scratch kits for gorgeous midweek dinners for two. Just add coconut milk and rice. Pan to plate in 15 minutes.
The Flavourists is created and inspired by brand creators Kyrsten Halley, Mia Hartwell and Zoe Stroud, who bring a wealth of big brand experience to the table. They have come together to create a range which helps more people enjoy cooking by unlocking the excitement and creativity in food.
The Flavourists ranges can be found in store and online at Waitrose from 6th of April, Booths from 19th of May and Ocado from the 30th of May.