The Charity Challenge is a biennial fundraising triathlon style event targeted at engaging employees, customers and suppliers in activity to support their local communities and chosen charities. It has raised more than £1.9 million for charity since it was launched a decade ago.
Last June, the 2017 Samworth Brothers Charity Challenge celebrated a record-breaking achievement, raising £385,000 for good causes. More than 100 teams of four from Samworth Brothers businesses, customers and suppliers participated in a gruelling 10-hour Charity Challenge event in the Lake District.
Each Challenge team has to complete a tough mountain walk, a long mountain bike ride and a canoe race. Many Leicestershire charities benefited from the team fundraising, including LOROS, Wishes4Kids, Leicestershire & Rutland Air Ambulance, Gunns Community Gym in Birstall and MOVE, a charity which helps young people with cancer.
A number of Cornish charities were also supported, including the Cornwall Air Ambulance and the ‘Dash of Silver’ charity, which aims to increase awareness of male cancer. Other national charities such as Diabetes UK, Help for Heroes, Macmillan Cancer Support, the Motor Neurone Association and Muscular Dystrophy UK were also supported by other teams. We also raised £55,000 for four local charities in Keswick: the Calvert Trust, Keswick Rugby Club Community Trust, Keswick First Responders and the Great North Air Ambulance.