Samworth Brothers businesses and brands stepped up to help local communities through the pandemic in many ways.
Distributing food surplus… and more
We worked in close collaboration with food surplus charity FareShare and our food redistributor partner The Company Shop providing surplus food for their network of charitable food donations.
Teams in Leicestershire helped deliver emergency food hampers to vulnerable families plus supported local community organisations in other ways including food drops to Leicestershire hospitals and other key worker locations, such as Leicester Prison and local fire and ambulance stations. We also helped the Mowbray Education Trust in Melton Mowbray deliver important food supplies and undertook food hamper drops with Blaby Council.
Ginsters also proudly supported FareShare South West including the donation of two refrigerated vehicles, in addition to regular surplus food donations in partnership with The Cornwall Bakery. The Devon and Cornwall Food for Action were provided with regular product deliveries, plus the Trussell Trust, Derriford Hospital and the Salvation Army in Devon and Cornwall as well as other South West and national charities.
Soreen continued to support Manchester’s Cash for Kids – Mission Christmas project with food and cash donations and support with marketing activity and made many delicious Soreen donations to charities in the North West and beyond.
Computers for schools
Samworth Brothers IT team arranged a donation of 133 laptops to Leicestershire schools through the Business2 Schools scheme. Samworth Brothers Manton Wood also donated 26 laptops to BCVS Bassetlaw to help with the home-schooling effort in Nottinghamshire.
Support has been given in other ways. A development chef at one of our Leicester sites hosted a Zoom cookery teach-in for youngsters supported by our long-term partner, Leicestershire Cares.