Category & Shopper Marketing Manager

Monday - Friday 8:30am - 5pm - Flexibility of working from home, and attending site in Leicester 1/2 days a week.

Join the Samworth Brothers Family! 

At Samworth Brothers, we offer competitive benefits to all of our colleagues including: 

  • Enhanced Pension Scheme 
  • Private Health Scheme 
  • Employee Discount Scheme 
  • Annual Pay Review and Profit related pay 
  • Training and Progression opportunities 

The Opportunity 

We have the opportunity for you to join our team as a Category & Shopper Marketing Manager. In this role you will be: 

Working within our Food to Go Category the Category & Shopper Marketing Manager is responsible for providing category expertise to create and deliver differentiated category plans realising growth for Starbucks and Samworth Brothers.  Elevating the customer experience, with cross functional teams to ensure Samworth Brothers category are the team of choice. 

Owning the creation and implementation of tailored shopper marketing activities to ensure optimal results aligned to category objectives, working collaboratively with multiple customers across diverse channels, agencies, and internal stakeholders.. 

  • Conveying expertise that encompasses the market, the category, the customer, and the shopper to identify risks and opportunities for Starbucks and Samworth Brothers to deliver category growth 
  • Evaluate the market, category, customer, and key initiatives to share actionable insights to create and drive robust plans for Starbucks 
  • Create compelling, tailored shopper marketing activities aligned to category customer plans, utilising Food to Go data and shopper insight resources 
  • Understand and deliver optimal return on investment and results affiliated to category and marketing activity objectives, working within a set budget 

The Right Person 

We are one big team and we look for people to join our business who want to work with others but take responsibility for doing their best every day to help to make the business a success. We also need: 

  • 4 years previous experience in a Category & Shopper Marketing focused role within FMCG 
  • Customer and category focused with a core motivation to delight and deliver 
  • Excellent interpersonal skills that demonstrate professionalism at all times coupled with an inquisitive approach to category management and shopper marketing – always conveying the ‘so what’ 
  • Excellent data literacy skills, with the ability to illustrate skill in integrating data and insights 
  • Enjoys generating creative and effective solutions 
  • Ability to present in an engaging manner to a variety of stakeholders 
  • Comfortable managing multiple stakeholders that are both internal and external, and is a multitasker who works well both independently and as part of a team 

Food to Go  

Our Food-To-Go products are designed to fit around the busy lives of today’s consumers, including all kinds of on the go options, from sandwiches and salads, to pasties, bacon rolls and even mini malt loaves 

Innovation is at the heart of the business in this ever changing sector and we embrace change and are always thinking about what’s next for our customers, whether that’s Vegan, Health Conscious or Hot Food offerings. 

Working at Samworth Brothers  

At Samworth Brothers we take pride in our family feel within our businesses and work together to make things happen. We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us. We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers 

Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt please contact an official Samworth Brothers representative. 


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