Ginsters Pastry Toasties take top honours at The Grocer Awards
Ginsters Pastry Toasties take top honours at The Grocer Awards
Ginsters has picked up two major wins at The Grocer Top Products Survey 2025, celebrating both the strength of its latest launch and the impact of its brand campaign.
The Pastry Toasties range was named Top Launch, an award judged by The Grocer’s editorial team alongside industry experts. The recognition reflects the innovation behind the product and the excitement it has brought to the savoury pastry fixture since launch.
Ginsters also secured Top Campaign for the third-year running. The Pastry Toasties ATL campaign was awarded top spot in the savoury pastry category, following strong performance in System1 testing and YouGov data. The win highlights the effectiveness of the creative and its ability to connect with shoppers in a meaningful way.
These awards from The Grocer, the UK’s leading food and grocery trade magazine, underline the consistency of the Ginsters brand. From product development through to marketing, the focus remains on quality food, clear thinking and understanding what matters to customers.
A huge well done to everyone involved in bringing Pastry Toasties to life. From concept to campaign, it’s a brilliant example of what happens when great food and strong teamwork come together.