Privacy Policy

Samworth Brothers respects your privacy and will treat your personal information carefully. This policy sets out important information about how we use your personal information so please read it carefully.


The website is operated by Samworth Brothers Ltd (“we” or “us”) and we are what is known as a “controller” of personal information which we gather and use. When we say ‘we’ or ‘us’ in this policy, we mean Samworth Brothers Ltd.

This privacy policy relates to your use of our website (the “Site”).
We take your privacy very seriously and we ask that you read this policy carefully as it contains important information on:

  • The personal information we collect about you;
  • What we do with your information; and
  • Whom your information might be shared with.


We will ask you to provide certain personal information when you use our website or sign up for a newsletter from our website (the “Site).

We use your personal information to:

  • Communicate news and events
  • Process returns and address complaints and queries
  • Update our records
  • For legal purposes (such as regulatory and enforcing our rights);
  • To remember you and view activity on our Site – please see ‘Cookies and Tracking’ below and our Cookies policy Here;
  • In the case of information supplied by you through the “supplying us” page of our site, to provide our purchasing managers with information about potential suppliers.
  • In the case of information supplied by you through the “contact us” page of our site, to deal with your enquiry and to contact you in relation to that enquiry.
  • In the case of information supplied by you through the “news” pages of our site, to supply you with regular news updates as requested by you. You can unsubscribe from these alerts at any time.
  • In the case of information supplied by you through the “work for us” area of our site, to provide our personnel team with information about potential candidates and to enable them to contact you about any vacancies.

We only use your personal information where that is permitted by laws that protect your privacy rights. When you use our Site we will only use your personal information where:

  • We have your consent (if consent is needed);
  • We need to use the information to comply with our legal obligations;
  • We need to use the information to perform a contract with you;
  • It is fair to use the personal information either in our interests or someone else’s interests, where is there no disadvantage to you (what is known as ‘legitimate interests’) – this can include where it is in our interests to market additional products or services to you.


We may periodically send information which we think you may find interesting using the email address which you have provided.

We will only send you messages where it is legitimate for us to do so, and you can opt out at any time by clicking Here for Job Alerts and Here for News Alerts. Please see ‘The right to ask us to stop contacting you with direct marketing’ below for further information.


We collect personal information about you when you register an account with us or contact us.

We may collect the following personal information:

a) full name;
b) postal address;
c) email address;
d) telephone numbers; and


We will only retain your personal information for as long as is necessary to fulfil the purposes for which we collected it, including the purposes of satisfying any legal, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements. We will not retain personal information for longer than 6 years.


To protect your information, Samworth Brothers Limited has policies and procedures in place to make sure that only authorized personnel can access the information, that information is handled and stored in a secure and sensible manner and that all systems that can access the information have the necessary security measures in place. To accomplish this, all employees, contractors and sub-contractors have roles and responsibilities defined in those policies and procedures.

To make sure all employees, contractors and subcontractors understand these responsibilities, they are provided with the necessary training and resources they need.

In addition to these operational measures, we also use a range of technologies and security systems to reinforce the policies.

To make sure that these measures are suitable, vulnerability tests are run regularly. Audits to identify areas of weakness and non-compliance are routinely scheduled. Additionally, all areas of the organisation are monitored and measured to identify problems and issues before they arise.


The personal information that we collect from you may be stored at a destination outside of the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We shall ensure that any such transfers are lawful and that your personal information is kept secure in accordance with data protection legislation. For more information on how we do this please contact the Data Protection Officer, Samworth Brothers, Chetwode House, 1 Samworth Way, Leicester Road, Melton Mowbray, Leicestershire LE13 1GA or at


In order to process any of the requests listed below, we may need to verify your identity for your security. In such cases your response will be required before we can deal with your request.

The right to access information we hold about you

You can contact us at any point to request that the information we hold about you as well as why we have that information, who has access to the information and where we got the information. Once we have received your request we will respond within 30 days.

The right to correct and update the information we hold about you

If the personal information we hold about you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.

The right to have your information erased

If you feel that we should no longer be using your personal information or that we are illegally using your personal information, you can request that we erase the personal data we hold. When we receive your request, we will confirm whether the personal information has been deleted or tell you the reason why it cannot be deleted.

The right to object to processing of your personal information

You have the right to request that Samworth Brothers Ltd stops processing your personal information. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If personal data is no longer processed, we may continue to hold your personal information to comply with your other rights.

The right to ask us to stop contacting you with direct marketing

You have the right to request that we stop contacting you with direct marketing. In order to process your request we may need to verify your identity for your security.

The right to data portability

You have the right to request that we transfer your personal information to another controller. Once we have received your request, we will comply where it is feasible to do so.


In those cases where we need your consent to hold your information, we will ask you to check a box on any form requiring consent.  By checking these boxes, you are stating that you have been informed why Samworth Brothers Limited is collecting the information, how it will be used, for how long it will be kept, who else will have access to it and what your rights are as a data subject.


  • Where Samworth Brothers Limited or our Group or substantially all of its assets are acquired by a third party, personal information held by us will be one of the transferred assets and your personal information will be transferred to the new owner, to be used for the purposes set out in this privacy policy; and
  • Where necessary to protect the rights, property, or safety of our Group, our customers, or others, we may share personal information with law enforcement agencies.


Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies on this website to:

a) recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);

b) obtain information about your preferences, online movements and use of the internet;

c) carry out research and statistical analysis to help improve our content, products and services and to help us better understand our customer requirements and interests;

d) target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and

e) make your online experience more efficient and enjoyable.

Please click Here to see our cookies policy.


When contacted with an enquiry, we will hold the entity name and contact details only for the purposes of handling the enquiry.

[The online forms are subject to the same cookies and tracking as the rest of the website (see the above section “Cookies and Tracking” for more information).

Calls made to us may be recorded to protect the interests of all parties.


If you have any queries about this policy, need further information or wish to lodge a complaint you can use the email address below to contact the relevant party:


We may change this policy from time to time. You should check this policy occasionally to ensure that you are aware of the most recent version that will apply when you access the Site.