OUR AWARD WINNING INSIGHT TEAM
Our Award Winning Insight Team
We’re proud to share that our Group Insight Team brought home three awards at this year’s AURA Insight Awards – recognising the very best in the UK’s insight community.
In July, the team were awarded:
- Best Clientside Insight Team
- ROI Award
- Best New Insight Talent – awarded to Charlotte Hardaker
These awards highlight the skill, dedication and impact of a team that consistently puts the consumer at the heart of everything we do.
What the Awards Recognise
The AURA Awards are one of the most respected accolades in the insight industry, celebrating excellence in research, strategy and storytelling.
- Best Clientside Insight Team recognises the quality, capability and influence of a team within its organisation – not just for the work it delivers, but for the relationships it builds and the impact it has over time.
- The ROI Award celebrates research that has delivered a clear commercial return, proving how powerful the right insight can be when it drives action.
- Best New Insight Talent recognises outstanding individuals in their first five years of clientside insight. Charlotte Hardaker’s award is a testament to her fresh thinking, energy and the immediate impact she has made since joining the team.
A Team with Impact
The Group Insight Team supports Samworth Brothers’ diverse portfolio of businesses and brands, providing strategic consumer insight that influences decision-making across innovation, marketing, category strategy and beyond.
Over the past year, the team’s work has spanned high-impact projects such as the Future Consumer 2035 foresight programme, detailed category and shopper research, and strategic support for our brands including Ginsters, Higgidy and Soreen.
The ROI Award win reflects the team’s ability to turn insight into tangible commercial outcomes, including shaping media investment strategies and driving innovation opportunities across key categories.
Celebrating Charlotte’s Achievement
Charlotte Hardaker’s Best New Insight Talent win is especially significant. In just a short time, Charlotte has made a real impression – combining analysis with curiosity and creativity. Her contributions have already helped shape major initiatives, proving that fresh perspectives are vital to building stronger insight strategies.
Looking Ahead
Katherine Hardwick, Group Insight Director, said:
“These awards are a reflection of the commitment, collaboration and expertise that run through this team. It’s a proud moment to see our work recognised on such a respected platform, and we’re excited about continuing to build on this momentum as we look to the future of consumer insight.”
The AURA Awards highlight what’s possible when insight goes beyond reporting to truly inspire action – and this recognition shows that the Samworth Brothers Insight Team is leading the way.