URBAN EAT TEAM UP WITH GOSH!
Urban Eat team up with Gosh!
One of our brands, Urban Eat, has partnered with Gosh! to launch two new plant-based food-to-go options, available from 14 January 2026.
The collaboration brings Gosh!’s best-selling falafel range with Urban Eat’s expertise in convenient, great-tasting food-to-go. Designed for busy consumers, the new products are launching through the Samworth Brothers Food for Now network, supporting customers with more choice in the growing plant-based category.
The new range includes the Gosh! Moroccan Falafel & Houmous Wrap and the Mediterranean Falafel, Lettuce and Tomato (FLT) sandwich, both made with fibre-rich falafels and quality ingredients. Created to deliver balanced flavour and everyday convenience, the products are aimed at shoppers looking for satisfying meat-free options that don’t compromise on taste.
Demand for nutritious, convenient meals continues to grow, particularly among consumers eating on the go. Fibre plays an important role in a balanced diet, yet research shows that the vast majority of UK adults do not meet recommended daily intake levels. Gosh! falafels are naturally high in fibre, making this range a practical option for customers looking to make more informed food choices while out and about.
By combining recognised brands with complementary strengths, the partnership supports customers in meeting changing shopper expectations around health, wellbeing and value.
For more information, please contact: hello@foodfornow.co.uk
