Our News

Keep up to date with the latest news from around the Samworth Brothers group.

19/02/2021 Community

Sports Opportunity awards help youngsters back into activity

The Samworth Brothers Sports Opportunity Fund is helping community sports clubs start to recover from the pandemic with special ‘Bounce Back’ awards. Fund Chairman Stephen Draisey said; “We are focusing on clubs that we have supported in the past.  They are very concerned at the impact of isolation and inactivity on young people because of […]

16/02/2021 Community

Helping our communities through the pandemic

From lunch bags for healthcare staff at vaccination centres to helping schools with computers, Samworth Brothers businesses and brands are continuing to help local communities during the pandemic. Samworth Brothers is supporting the vaccination effort by providing complimentary lunch bags to nurses and other staff at vaccination centres across Leicester, Leicestershire and Rutland.  Locations benefiting […]

02/02/2021 News

Apprentice awards shortlist for Matty

Good luck to Matty Desforges, a Samworth Brothers apprentice, shortlisted for the Apprentice of the Year award at this week’s Food and Drink Federation Awards. Matty is in his third year of a Technical Higher Level Apprenticeship scheme run by Samworth Brothers in collaboration with Sheffield Hallam University. Samworth Brothers launched a new Higher-Level Apprenticeship (HLA) […]

09/12/2020 News

Award success for Soreen

Congratulations to Soreen for two award successes.  The brand has taken top honours at the Northern Marketing Awards winning ‘Best Outdoor Advertising campaign’ for its successful “Soreeeen” brand campaign. The judges congratulated Soreen on successfully targeting a new generation of younger customers through impactful outdoor advertising. In another success Soreen also recently appeared on the […]

23/10/2020 News

Urban Eat celebrates 10th birthday

Urban Eat is celebrating a decade of producing top lunchtime eats this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base thanks to its deliciously innovative flavours, bold personality, and widespread appeal. It […]


Ginsters TV campaign celebrates its Cornish roots

Ginsters is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign. Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of […]

26/08/2020 News

Ginsters gets spicy with new empanada range

Snack time has been given a sweet and spicy kick thanks to the launch of a brand-new range of street food style empanadas by Ginsters. There’s a choice of two trend-setting global flavours to choose from – both popular with British food-lovers and pack a powerful punch in the taste department – and at less […]

17/06/2020 News

Soreen on-pack promotion offers FREE have-a-go sports sessions

Soreen has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout the summer. The new promotion is supported by leading sports partners, Wiggle, Funky Moves, The Mindfulness App, Yoga Warrior and Auro – brands synonymous […]

07/05/2020 Community

Supporting our communities during Covid-19

From Soreen malt loaf and Ginsters pasties going to hospitals and charities supporting those in need, plus delivering in our Leicestershire heartland to the NHS and local community organisations – Samworth Brothers businesses and colleagues are supporting their communities in many ways during this crisis. In Leicestershire we have been working in close collaboration with […]

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