Posted in Environment
New food-to-go brand partners with Fareshare
Honest Crust, a new Samworth Brothers brand within the food-to-go market, has launched and is forging an exciting partnership with Fareshare, the UK’s biggest charity targeting food waste.
Honest Crust is donating £50,000 to FareShare over the next 12 months which will enable FareShare to redistribute 200,000 meals to vulnerable people across the UK. The partnership is communicated on-pack and in addition, Honest Crust will run a wide range of campaigns focused on encouraging consumers to give their time by volunteering, fundraising or simply sharing the great work FareShare do through social media.
Honest Crust offers a range of 45 freshly made food-to-go products covering sandwiches, wraps, salads, toasties and paninis, as well as seasonal specials and limited editions. Matching consumer needs, the range includes vegetarian, vegan and gluten free options, and 50% of the products are under 400 calories. Honest Crust is also first to market with sandwich and wrap boxes which are fully recyclable and use zero plastic.
Alastair Johns, Brand Development Manager from Honest Crust said: “We’re delighted to be partnering with FareShare on the Honest Crust brand. Samworth Brothers has been supplying FareShare with excess product from manufacture for several years, but we thought there was more we could do to support such a great cause. We’re excited about the launch of the brand and working closely with the FareShare team.”