Our News

Keep up to date with the latest news from around the Samworth Brothers group.

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22/04/2021 Community

16,000 lunch bags for vaccination effort

Samworth Brothers is supporting Leicestershire’s vaccination efforts with complimentary lunch bags being delivered for health care staff and volunteers working at eight vaccination centres across the county. Since the deliveries started 15 weeks ago, more than 16,000 lunch bags have been provided in over 700 delivery ‘drops’ to vaccination centres in Melton Mowbray, Oakham, Leicester […]

18/03/2021 News

New Ginsters Smoky Steak & Guinness Slice launches

Ginsters and Guinness – have joined forces in an exciting collaboration to launch a brand-new Ginsters Smoky Steak & Guinness Slice. The new partnership brings together two of the nation’s biggest food and drink headliners, fusing the bold malty sweetness of Guinness with Ginsters’ distinctive depth of flavour. The slice combines 100% British farmed beef […]

08/03/2021 News

Colleagues learn new skills

This week is National Butchers Week and over the past year our Walkers Deli & Sausage business has been working hard to help colleagues develop new skills in this area.   A new butchery school set up by the business recruited its first seven trainees in July 2020 to undergo a comprehensive six-month butchery training programme. […]

19/02/2021 Community

Sports Opportunity awards help youngsters back into activity

The Samworth Brothers Sports Opportunity Fund is helping community sports clubs start to recover from the pandemic with special ‘Bounce Back’ awards. Fund Chairman Stephen Draisey said; “We are focusing on clubs that we have supported in the past.  They are very concerned at the impact of isolation and inactivity on young people because of […]

16/02/2021 Community

Helping our communities through the pandemic

From lunch bags for healthcare staff at vaccination centres to helping schools with computers, Samworth Brothers businesses and brands are continuing to help local communities during the pandemic. Samworth Brothers is supporting the vaccination effort by providing complimentary lunch bags to nurses and other staff at vaccination centres across Leicester, Leicestershire and Rutland.  Locations benefiting […]

02/02/2021 News

Apprentice awards shortlist for Matty

Good luck to Matty Desforges, a Samworth Brothers apprentice, shortlisted for the Apprentice of the Year award at this week’s Food and Drink Federation Awards. Matty is in his third year of a Technical Higher Level Apprenticeship scheme run by Samworth Brothers in collaboration with Sheffield Hallam University. Samworth Brothers launched a new Higher-Level Apprenticeship (HLA) […]

09/12/2020 News

Award success for Soreen

Congratulations to Soreen for two award successes.  The brand has taken top honours at the Northern Marketing Awards winning ‘Best Outdoor Advertising campaign’ for its successful “Soreeeen” brand campaign. The judges congratulated Soreen on successfully targeting a new generation of younger customers through impactful outdoor advertising. In another success Soreen also recently appeared on the […]

23/10/2020 News

Urban Eat celebrates 10th birthday

Urban Eat is celebrating a decade of producing top lunchtime eats this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base thanks to its deliciously innovative flavours, bold personality, and widespread appeal. It […]

26/08/2020 News

Ginsters gets spicy with new empanada range

Snack time has been given a sweet and spicy kick thanks to the launch of a brand-new range of street food style empanadas by Ginsters. There’s a choice of two trend-setting global flavours to choose from – both popular with British food-lovers and pack a powerful punch in the taste department – and at less […]

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