Our News

Keep up to date with the latest news from around the Samworth Brothers group.

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25/02/2020 News

Ginsters unveils exclusive pasty range at Selfridges

Ginsters has unveiled a gourmet pasty range exclusively available in Selfridges which has launched as the country celebrates Cornish Pasty Week.

Available in a choice of three deluxe flavours, the new range is exclusively available from Selfridges’ flagship store on London’s Oxford Street. The pasties are served chilled from the deli counter in the renowned Foodhall.

06/02/2020 News

Celebration highlights apprenticeship success

Apprentices from Samworth Brothers businesses in Leicestershire came together this week for a National Apprenticeship Week celebration. The event took place at Bradgate Bakery in Beaumont Leys and was attended by the Assistant City Mayor, Councillor Vi Dempster.

17/01/2020 News

New year. New career

  Samworth Brothers launches Graduate and Industrial Placement schemes for 2020  There is great news for those looking to launch their careers in 2020.  Samworth Brothers has opened its Graduate Scheme intake and Industrial Placement intake for the year. If you’re about to graduate or are a student seeking a one-year industrial placement, the schemes […]

Samworth Brothers Careers
19/12/2019 News

Samworth Brothers pioneers new health and safety qualification

Samworth Brothers has become the first business to internally run a new course from the Institution of Occupational Safety & Health (IOSH).  Candidates working through the Samworth SHE (Safety, Health and Environment) Technician programme, as well as colleagues from operational roles across the Group, are participating in a new IOSH Level 3 Certificate in Safety and Health for […]

01/11/2019 News

Cornish collaboration creates Ginsters Steak and Ale Pasty

Two great Cornish brands have joined forces to create the new Ginsters Steak & Ale Pasty. Developed by Ginsters’ expert chefs in collaboration with Tribute Ale from St. Austell Brewery, the Ginsters Steak & Ale Pasty is made with 100% Red Tractor Assured British steak marinated with Cornwall’s leading pale ale, potato and leek, wrapped […]

23/10/2019 News

Soreen’s Scream Range Is Back By Popular Demand

Soreen’s Limited-edition Halloween Scream range is back for 2019 with a ‘spooktacular‘ added boost.

04/10/2019 Community

Samworth Brothers supports the East Midlands Food Festival

Are you a ‘foodie’?  The place to be this weekend (October 5th & 6th) is the East Midlands Food Festival in Melton Mowbray. 

02/10/2019 News

Ginsters partners with Quorn to create new vegan pasty

Ginsters has partnered with the UK’s number one meat-free pioneer, Quorn, to launch the all-new, co-branded, Ginsters Vegan Quorn Pasty – now available in-store nationwide.

04/09/2019 News

Soreen Launches New Brand Campaign

Soreen has launched an exciting new £1m national campaign this autumn positioning the brand as a source of tasty long-lasting energy. The campaign targets families with Soreen Lunchbox Loaves, millennials with adult on-the-go formats Loaf Bar & Buttered Slices and finally older adults with the Original Malt Loaf variant. This is the first time that […]

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