Our News

Award success for Soreen

Congratulations to Soreen for two award successes.  The brand has taken top honours at the Northern Marketing Awards winning ‘Best Outdoor Advertising campaign’ for its successful “Soreeeen” brand campaign. The judges congratulated Soreen on successfully targeting a new generation of younger customers through impactful outdoor advertising. In another success Soreen also recently appeared on the […]

Ginsters gets spicy with new empanada range

Snack time has been given a sweet and spicy kick thanks to the launch of a brand-new range of street food style empanadas by Ginsters. There’s a choice of two trend-setting global flavours to choose from – both popular with British food-lovers and pack a powerful punch in the taste department – and at less […]

Soreen on-pack promotion offers FREE have-a-go sports sessions

Soreen has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout the summer. The new promotion is supported by leading sports partners, Wiggle, Funky Moves, The Mindfulness App, Yoga Warrior and Auro – brands synonymous […]

Samworth Brothers Supports Food Industry Initiative on Food Banks

Samworth Brothers is supporting a food industry initiative led by the Institute of Grocery Distribution (IGD)

Thank you to our #FoodHeroes

Many thousands of people in the food production sector are helping the nation stay fed at this difficult time. We want to thank all our own colleagues and associates across other food businesses, for their outstanding response to this crisis. Many people are going above and beyond as #FoodHeroes and we thank you for this.

Ginsters unveils exclusive pasty range at Selfridges

Ginsters has unveiled a gourmet pasty range exclusively available in Selfridges which has launched as the country celebrates Cornish Pasty Week.

Available in a choice of three deluxe flavours, the new range is exclusively available from Selfridges’ flagship store on London’s Oxford Street. The pasties are served chilled from the deli counter in the renowned Foodhall.