Our News

Keep up to date with the latest news from around the Samworth Brothers group.

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09/12/2020 News

Award success for Soreen

Congratulations to Soreen for two award successes.  The brand has taken top honours at the Northern Marketing Awards winning ‘Best Outdoor Advertising campaign’ for its successful “Soreeeen” brand campaign. The judges congratulated Soreen on successfully targeting a new generation of younger customers through impactful outdoor advertising. In another success Soreen also recently appeared on the […]

23/10/2020 News

Urban Eat celebrates 10th birthday

Urban Eat is celebrating a decade of producing top lunchtime eats this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base thanks to its deliciously innovative flavours, bold personality, and widespread appeal. It […]

26/08/2020 News

Ginsters gets spicy with new empanada range

Snack time has been given a sweet and spicy kick thanks to the launch of a brand-new range of street food style empanadas by Ginsters. There’s a choice of two trend-setting global flavours to choose from – both popular with British food-lovers and pack a powerful punch in the taste department – and at less […]

17/06/2020 News

Soreen on-pack promotion offers FREE have-a-go sports sessions

Soreen has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout the summer. The new promotion is supported by leading sports partners, Wiggle, Funky Moves, The Mindfulness App, Yoga Warrior and Auro – brands synonymous […]

07/05/2020 Community

Supporting our communities during Covid-19

From Soreen malt loaf and Ginsters pasties going to hospitals and charities supporting those in need, plus delivering in our Leicestershire heartland to the NHS and local community organisations – Samworth Brothers businesses and colleagues are supporting their communities in many ways during this crisis. In Leicestershire we have been working in close collaboration with […]

16/04/2020 News

Samworth Brothers Supports Food Industry Initiative on Food Banks

Samworth Brothers is supporting a food industry initiative led by the Institute of Grocery Distribution (IGD)

02/04/2020 News

Thank you to our #FoodHeroes

Many thousands of people in the food production sector are helping the nation stay fed at this difficult time. We want to thank all our own colleagues and associates across other food businesses, for their outstanding response to this crisis. Many people are going above and beyond as #FoodHeroes and we thank you for this.

01/04/2020 News

Government Thank You To Key Food Workers

Last Thursday, the Rt Hon George Eustice MP (Secretary of State for Environment, Food and Rural Affairs) wrote to pay tribute to everyone working hard to feed the nation. He recognises that “those working in food production and distribution have had to work harder than ever to ensure that food and drink are kept on the shelves.”

25/02/2020 News

Ginsters unveils exclusive pasty range at Selfridges

Ginsters has unveiled a gourmet pasty range exclusively available in Selfridges which has launched as the country celebrates Cornish Pasty Week.

Available in a choice of three deluxe flavours, the new range is exclusively available from Selfridges’ flagship store on London’s Oxford Street. The pasties are served chilled from the deli counter in the renowned Foodhall.

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