Sports Opportunity Fund

The Samworth Brothers Sports Opportunity Fund supports deserving community sports projects
close to Samworth Brothers’ locations. The Fund was launched in October 2013 and has made over
160 financial awards and commitments to date, totalling over £1.9 million.

Organisations and sports clubs that have benefited from our awards have included Leicester
Warriors Basketball Club, Waterfront Sports and Education Academy; Leicester Electric Cricket Club;
Mount Group Riding for the Disabled, Melton Mowbray; MOVE charity; Saffron Young Peoples’
Project; Leicestershire County Netball Association; Matt Hampson Foundation; Melton Mowbray
Swimming Club;, Cothele Gig Club, the Argyle Community Trust, Belvoir Cricket and Countryside
Trust, Leicester & Rutland Youth Sailing Association and Leicester Riders Foundation.

Who is eligible?

The Samworth Brothers Sports Opportunity Fund has two grant funds;

  • a fund to provide small grants of around £1,000 for projects nominated by Samworth Brothers employees.
  • a larger grants fund is also available which supports larger projects each year. Multi-year projects of up to three years are also considered. These do not require a Samworth Brothers employee nomination.

Projects are required to fit with the Samworth Brothers Sports Opportunity Fund overall criteria.  All applications to the Fund need to fulfil the geographic criteria and also demonstrate their relevance a number of the other criteria.

The criteria are:


We support projects in areas where a Samworth Brothers business is an integral and important part of the local community.

Supporting our local communities through sport

Projects should support the social and economic development of Samworth Brothers local communities by helping young people develop confidence, self-esteem and better life skills through sport.

In our larger grant awards we also look for evidence that our awards will improve access to sport for young people in particularly hard to reach and disadvantaged groups.

In particular we are looking to fund projects in sports clubs that will help grow or develop the opportunities in sport that a club can offer young people.

Examples of the types of activities we prefer to fund would include projects to extend club coaching capabilities, the ability to put on new club evenings or new sessions for different age groups or gender, plans to extend to new locations to reach more young people and other schemes to improve young person participation.

For more information and an application form email