Sports Opportunity Fund

The Samworth Brothers Sports Opportunity Fund supports deserving community sports projects close to Samworth Brothers’ locations. The Fund was launched in October 2013 and has given over 70 financial awards to date, totalling over £1.3 million.

Organisations and sports clubs that have benefited from our awards have included Leicester Warriors Basketball Club, Waterfront Sports and Education Academy; Leicester Electric Cricket Club; Mount Group Riding for the Disabled, Melton Mowbray; Leicester Coritanians Athletic Club; MOVE charity; Saffron Young Peoples’ Project; Leicestershire County Netball Association; Matt Hampson Foundation; Melton Mowbray Swimming Club; Launceston Rugby Club, Cothele Gig Club, and the Argyle Community Trust, the official charity for Plymouth Argyle FC.

Other local clubs to benefit from smaller awards in the last three years have included Sileby Boxing Academy, Asfordby Amateurs Ladies & Girls FC, Leicester Sharks, Unity Boxing Club, CKI School of Martial Arts, Belvoir Cricket & Countryside Trust and the Melton Learning Hub.

However these clubs and organisations don’t just benefit financially from us – our involvement also helps them in other ways. For example, we hold local events where they have the opportunity to meet each other and network. On top of this, we also provide clubs with business mentors and offer the younger members practical support such as such as interview training and employment skills.

Who is eligible?

The Samworth Brothers Sports Opportunity Fund has two grant funds;

  • a fund to provide small grants of around £1,000 for projects nominated by Samworth Brothers employees.
  • a larger grants fund is also available which supports larger projects each year. Multi-year projects of up to three years are also considered. These do not require a Samworth Brothers employee nomination.

Projects are required to fit with the Samworth Brothers Sports Opportunity Fund overall criteria.  All applications to the Fund need to fulfil the geographic criteria and also demonstrate their relevance a number of the other criteria.

The criteria are:


We support projects in areas where a Samworth Brothers business is an integral and important part of the local community.

Supporting our local communities through sport

Projects should support the social and economic development of Samworth Brothers local communities by helping young people develop confidence, self-esteem and better life skills through sport.

In our larger grant awards we also look for evidence that our awards will improve access to sport for young people in particularly hard to reach and disadvantaged groups.

In particular we are looking to fund projects in sports clubs that will help grow or develop the opportunities in sport that a club can offer young people.

Examples of the types of activities we prefer to fund would include projects to extend club coaching capabilities, the ability to put on new club evenings or new sessions for different age groups or gender, plans to extend to new locations to reach more young people and other schemes to improve young person participation.

For more information and an application form email

Sports Opportunity Fund