Soreen Launches New Brand Campaign


Posted in News

Soreen has launched an exciting new £1m national campaign this autumn positioning the brand as a source of tasty long-lasting energy.

The campaign targets families with Soreen Lunchbox Loaves, millennials with adult on-the-go formats Loaf Bar & Buttered Slices and finally older adults with the Original Malt Loaf variant. This is the first time that Loaf Bar and Buttered Slices have featured in a Soreen advertising campaign and coincides with major gains in distribution for both products.

The campaign will launch with digital media including YouTube pre-roll ads and Video on Demand, with a hero spot in Made in Chelsea reaching 300,000 viewers. There will also be use of high impact Out of Home sites including digital screens at London Euston and Manchester Arndale, plus giant posters on London underground platforms, digital screens along tube escalators and advertising on the sides of buses.

Another Soreen campaign in January 2020 will remind consumers of its strong nutritional claims and energy positioning at a time of year when health is at the forefront of consumers’ minds.