Urban Eat celebrates 10th birthday


Posted in News

Urban Eat is celebrating a decade of producing top lunchtime eats this month, with the milestone also marking an exciting new chapter for the brand following its acquisition by Samworth Brothers. Over the past 10 years, Urban Eat has built a broad customer base thanks to its deliciously innovative flavours, bold personality, and widespread appeal.

It is now part of Samworth Brothers Fresh Food for Now offer, which manufactures and supplies market-leading names in food-to-go, such as Ginsters and Soreen, to the independent, convenience, contract caterer and food service channels.

The current range available through Fresh Food For Now comprises Urban Eat’s most popular sandwiches and wraps, in addition to its highly popular meat-free portfolio ‘Roots’. The brand has also reinstated a selection of hot eats including paninis and toasties. Lifestyle products including light choice and gluten free have also returned.

For further information operators can contact the Fresh Food For Now sales team on 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, submit a request via the Urban Eat website: urbaneat.co.uk